OUR FIRST AT BAT (or a "Brief History of EFQ")
In the fall of 1980, Ken LaZebnik, an actor with the Mixed Blood Theater
of Minneapolis, showed his friend Steve Lehman a mock-up for a publication
that he had outlined on several pieces of folded notebook paper. Ken's idea
was to have a journal of writing on baseball from the fan's perspective, "a
quasi-literary quarterly that would provide a forum for baseball fans everywhere,
from any walk of life, to express their interest in and abiding affection
for the National Pastime."
Volume 1, No. 1 of The Minneapolis Review of Baseball appeared in January
of 1981. It was 28 pages in length, with most of the writing contributed by
Ken and his family members. With a pricetag of just 50 cents, the saddle-stitched
publication was actually sold for less than what it cost to produce. Not quite
the way one would launch a journal in today's market.
But that's exactly the point. Ken and Steve (who became a partner in the venture
right off the bat, primarily because he owned a car) never set out to get
rich. They just wanted to have fun with their twin loves of baseball and writing,
and at the same time (as the journal's mission statement noted in the first
issue) "to supply a rallying point for fan opinion." In fact, the
MRB never made a dime in the ten years it was published, but it got a lot
of attention in the small press, and over the years developed an almost cult-like
following among ardent baseball fans from all walks of life. Although Ken
left Minneapolis in 1984 to pursue his acting career in New York City (informing
Steve that it was now his "turn to lose money on the journal"),
Steve was soon joined by artist Andy Nelson, who added a professional design
and vast array of classic baseball illustrations to each issue.
In 1990, the MRB was purchased by the William C. Brown Company, a textbook
publisher based in Dubuque, Iowa that had started a baseball book division.
Steve continued as editor and Andy as illustrator and designer, and in 1992
the journal was re-christened as Elysian Fields Quarterly, with a new, perfect
bound binding becoming standard for every issue. In 1993, William C. Brown
eliminated its newly created baseball division, and essentially gave the journal
back to Steve and Andy to publish. Unfortunately, the new journal was much
more expensive to produce than the old MRB, and with financial losses piling
up, the two were forced to suspend publication in 1995.
Tom Goldstein, a St. Paul-based sports retailer with fond memories of both
the MRB and EFQ, thought the journal too fine a publication to disappear from
the baseball landscape. In late 1997, he persuaded Steve and Andy to help
resurrect the journal, and in January, 1998, the "new" EFQ was reborn.
The great framework established by Ken LaZebnik almost twenty years ago remains
in place today, and EFQ continues to define itself as a publication that serves
as a "rallying point for baseball fans." As Goldstein noted in his
first issue as the new publisher: "Sometimes it take someone else's dream
to realize the potential in something great."
Postscript: Steve Lehman stepped down as editor in the summer of 2000
and since that time Tom Goldstein has served as editor and publisher, while
Lehman continues to assist the magazine as associate editor. In the spring
of 2002, Ben Coyour became EFQ's new illustrator.
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